Anuradha is the founder and the design director at Samprada. A textile designer and a fashion stylist by vocation, appreciation for handloom weaves and traditional textile craft comes quite naturally to her and is evident in each of Samprada’s pieces. She travels regularly to Rajasthan for sourcing fabric, and has consciously chosen to work with small, family-run textile manufacturing units from the Chippa community. ‘Living art forms’, she calls their creations; each a unique expression of the place and the producer.
Every yard of fabric she works with is made my hands – hand dyed, hand printed, hand cut. And while there are limitations - hand printing takes long, blocks are easily spoiled, and there’s only so much yard length one can work with – the outcomes far outweigh the costs, Anuradha notes.
She believes that design should elevate the experience of a fabric and inspire its wearer. She believes in conscious living and is mindful about utility of the clothing she creates. Hence the astute focus on well-tailored, timeless pieces of clothing that last long and look good each time. “Being mindful with creation helps build a healthy and a sustainable way of fabric-to-fashion,” Anuradha affirms.
Her silhouettes are clean, minimal, and flattering on all body forms. Each piece affirms the beauty as well as utilities of the fabric, honored in simple cuts and mindfully stylized embellishments. Samprada, started by Anuradha in the last 90s, continues to home these qualities and is committed to building a sustainable way of fashion that benefits both ends of the spectrum – creator and consumer – in a beautiful, mutually uplifting way.
When not designing, Anuradha loves to travel and enjoys documenting Indian heritage in all its expressions.