Sonali is a consummate fashion designer and an acclaimed stylist by profession. She began her journey over a decade ago, with the ethos of designing exclusive ethnic wear for women.
Over the last decade, Sonali has grown her enterprise into a full-fledged design studio & Label, for the entire range of womenswear. She specialises in customised designs, curated for the personal need of each patron. Minimalistic yet powerful, her choice of fabrics, colours, cuts & patterns are astutely selected, designed and tailored with a goal & commitment to accurately define & accentuate the personality and aura of the modern women, on all body forms. She has a strong belief to design quintessential Indian Womenswear which is everlastingly wearable, relatable and lovable by the empowered woman of today.
Sonali travels regularly to Rajasthan for sourcing fabric, and has consciously chosen to work with small, family-run textile manufacturing units from the Chippa community. ‘Living art forms’, she calls their creations; each a unique expression of the place and the producer. Every yard of fabric she works with is made my hand – hand dyed, hand printed, hand cut. And while there are limitations - hand printing takes long, blocks are easily spoiled, and there’s only so much yard length one can work with – the outcomes far outweigh the costs.
Sonali believes in conscious living and is mindful about utility of the clothing she creates. Hence the astute focus on well-tailored, timeless pieces of clothing that last long and look good each time. Her silhouettes are clean, minimal, and flattering on all body forms. Each piece affirms the beauty as well as utilities of the fabric, honored in simple cuts and mindfully stylized embellishments. ‘Samprada’ continues to hone these qualities & its spirit is to provide an enriching experience and churn out eclectic and aesthetic designs for the modern women, of all ages, through its myriad classic collections over the years.