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  • NEW ARRIVALS

      Moon Shining

      Mordern Prairie

      Stories in Bagru

      Macaw

      Pundarika

      Women's Yoked Shirt

      Women's Dakota Top

      Women's Nandita Kurti

      Women's Mangolia Dress

      Women's Kurta PRAKAJAKTA

  • COLLECTIONS

      Women's Meera Angrakha Kurta

      Women's Dakota Top

      Women's Deepti Dress

      Women's Aparna Kurta

      Women's Rekha Kurta

      Women's Savannah Dresss

      Women's Aparna Kurta

      Women's Shania Top

      Women's Nandita Kurti

      Women's Cornelia Dress

      Women's Kurta Prajakta (Pundarika)

      Women's Dress Farahat

      Women's Prajna Kurta (Pundarika)

      Women's Radha Dress (Pundarika)

      Women's Kurta Prajakta (Pundarika)

      Women's Neelam Kurta ( Macaw)

      Women's Connie Dress ( Macaw)

      women's Aparna Kurta (Macaw)

      Women's Virginia Top (Macaw)

      Women's Azizan Kurta (Macaw)

      Women's Purnima Kurta

      Women's Madhubala Kurta

      Women's Montanna Top

      Women's Hadley Dress

      Women's Noor Kurta

      Women's Kurta Prajakta

      Women's Mangolia Dress

      Women's Yoked Shirt

      Women's Nandita Kurti

      Women's Dakota Top

  • CLOTHING

      Women's Aparna Kurta

      Women's Rekha Kurta

      Women's Nandita Kurti

      Women's Sana Kurta

      Women's Purnima Kurta

      Women's Stella Top

      Women's Jane Top

      Women's Jolene Top

      Women's Kinsey Top

      Women's Sophia Top

      Women's Dolly Dress

      Women's Henrietta Dress

      Women's Peridot Dress

      Women's Maureen Dress

      Women's LaJoya Dress

      Women's Farshi Pant

      Women's Lime Green Dhoti Pant

      Women's Natural Beige Pant

      Women's Pencil Pant

      Women's Granola Farshi Trouser

      Women Indigo Sand Saree Blouse

      Women Kalamkari Saree Blouse

      Women Sunburst Saree Blouse

      Women Zig Zag Saree Blouse

  • ACCESSORIES

      Women's Paisley Stole

      Women's Forest Stole

      Stole SAM/STL/09 JHRA

      Women's Stole Beiges

      Women's Ruana Jackets

      Women's Ruana Jackets

      Women's Embroidered Jacket

      Women's Ruana Jackets

  • OUR STORES

5 Reasons | Why Conscious Fashion

Clothes are our chosen skin. The clothes we wear depict  how we feel about ourselves and what we want to tell the world about who we are. What we wear also tells a story about our history, culture and social customs.

Social norms are how people think of themselves, what they aspire to be like, and how they expect others to act. As for social influence, people are constantly watching other people, and the biggest predictor of purchases is people like you driving that car, wearing that dress, or holding that phone, the choice of your clothing similarly signals and creates the potential for status and for the social influence effect. 

Artisanal, heritage craft industries have been eroded, due in large part to mass manufacturing. We risk losing ancient techniques that have been passed down through generations in communities around the world.

Fashion Industry is the second largest pollutant in the world. Synthetic fabrics like polyester, spandex, nylon, rayon, etc. are non-biodegradable. It takes 20 - 200 years to decompose.

Creating Positive Emotions, Not Guilt

Your closet reflects your life, make a conscious choice. Some reasons why to choose conscious fashion.

  1. QUALITY

Fair trade and consciously made products are much higher quality compared to fast fashion pieces. Consciously made products are often made of strong, real, durable materials, and often by hand, making them hold up longer against the test of time.

  1. DESIGN

Consciously made products aren't mass produced, so you are far less likely to find yourself in one of those miserable situations where you are wearing the same thing as your coworker at your work or social Gatherings. It’s Human Nature to look & feel Unique among their peers ! Shopping consciously often times means you will be purchasing unique, artisan made, well-designed, small-batch products versus mass produced clothes.

  1. IMPACT

When you support conscious fashion, you are contributing to a better life for those living in poverty or exploited communities.

“ There is no beauty in the finest cloth if it makes hunger and unhappiness.  ”
- Mahatma Gandhi

“ Demand quality, not just in the products you buy, but in the life of the person who made it.” - Orsola De Castro

  1. MADE WITH LOVE

You can feel the love in each conscious made piece. Unlike goods that are mass produced, ethically made products are made by human hands in a loving, supportive environment. We believe when you are inviting an object into your home, you are inviting in the energy with which it was made.

  1. YOUR VOTE COUNTS

" When you spend money, you are casting a vote for the kind of world you want. "      - Anna Lappe 

So, ask yourself, do you want an ethical world? Cast your vote with your purchases.


Courtesy: Fashion revolution, Forbes on conscious fashion & Collective humanity.





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