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  • NEW

      Alhambra

      Calico Blue

      Heavenly Mihrab

      Baft Hawa

      Manhari

      Women's Mezquita Dress

      Women's Muqarnas Kurta

      Women's Raqqa trouser

      Women's Blue Opal Dress

      Women's Amethyst Jacket

  • COLLECTIONS

      Women's Zelige Dress

      Women's Hafez Dress

      Women's Zamrak Kurta

      Women's Granada Kurta

      Women's Maghreb Kurta

      Women's Kyanite Dress

      Women's Sapphire Dress

      Women's Lapis Lazuli Dress

      Women's Ametrine Dress

      Women's Topaz Kurta

      Women's Pebble Kanguras Top

      Women Carmine & Stars Kurta

      Women Crimson Vishamakon Kurta

      Women Charcoal Stars Kurta

      Women Rosewood & Buta Top

      Women's Pebble Kanguras Top

      Women Carmine & Stars Kurta

      Women Crimson Vishamakon Kurta

      Women Charcoal Stars Kurta

      Women Rosewood & Buta Top

      Blushing Mughal Maxi Dress

      Women Crest Haven Dress

      Women Coral & Buta Dress

      Women Passion Nectarine Kurta

      Women Gala & Paisley Kurta

      Women Western Electus Dress

      Women Western Turaco Dress

      Yellow Crowned Amazon Dress

      Women Long Lorikeet Kurti

      Western Monk Parakeet Dress

  • CLOTHING

      Women Charcoal Stars Kurta

      Women Elberta & Mughal Kurta

      Women Malika Kurta

      Women Long Lories Kurta

      Women Neel Jaal Kurta

      Women's Chambeli Top

      Women Rosewood & Buta Top

      Women Encore & Jaal Top

      Women Mumtaz Tunic Kurti

      Women's Chaitra Top

      Women Prabha Long Dress

      Women Bela Dress

      Women Coral & Buta Dress

      Women Nisa Long Dress

      Women Western Electus Dress

      Women Mehandi Culotte Bottomwear

      Women Bourke Culotte Bottomwear

      Women Acid Green Culotte Bottomwear

      Women Classic Black Culotte

      Women Slate & Flora Culotte

      Women Indigo Sand Saree Blouse

      Women Kalamkari Saree Blouse

      Women Sunburst Saree Blouse

      Women Zig Zag Saree Blouse

  • ACCESSORIES

      Women zig-zag natural scarf

      Women Kashish Scarf

      Earthy Zig Zag stole

      Eden Garden Scarves

      Women Salmon & Buta jacket

      Women's Upcycled Jacket

      Women's Indigo Ajrakh Jacket

      Geometric Short Quilted Jacket

      Womens Orange Bag

      Womens Kashish Bag

      Womens Black & Red Bag

      Womens Beige Bag

      Coming Soon!

      Coming Soon!

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The problem with fast fashion

Problems with fast fashion

When we think of fashion we think of creativity and novelty. Rarely has a word like ‘sustainability’ been brought into conversations around and about fashion. And the more we delved into this thought, we realize that this is increasingly a world which favors fast fashion. Wardrobes are upgraded as soon as the seasons' turn; clothes tossed out more often than being stowed. We are buying more clothes than ever, but then we are also throwing out more clothes than we’ve ever before. That’s fast fashion and it’s increasingly causing a culture of throwaway wardrobe for men, women and children everywhere.

Which brings us once again to the question of sustainability. Are the ways of modern fashion wholesome and sustainable?  Do we understand the impact of the rate at which we churn our clothes out? Is the way of creation and consumption of fashion affecting the environment? Waste is widespread at every level of this industry – from manufacturer to consumer. But what if we could create increasingly creative pieces in a way that aids the need for new but also promote healthy wardrobe choices…

Among others, this is a question Samprada as strived to answer. By creating pieces that are ageless – in looks and in stitch - we’ve tried to create clothes that are not bound by season and can be consumed frequently. It’s been important for us to inspire that culture of ownership and pride with the pieces we create – clothes that make women look good, and also make them feel good about keeping and using them frequently.

What’s made this possible is an insistence on classic styles and ageless textile. We’ve consciously chosen to work with small, home-run artists from Rajasthan for fabric that’s hand printed in natural dyes. We choose to work with motifs that’ve been around for ages, in hopes that they’ll remain relevant today and tomorrow, as well. Modern touches, by way of contrasting prints and cuts, lend a sense of present to each piece of clothing, making them right for today and perfectly places with the trends of tomorrow, too.

Fast Fashion

Clothing companies in India and elsewhere in the world have been charmed into the ways of easy fabric and synthetic colors that shine a little brighter and are available for a lot less, allowing them to produce more clothes than ever before. But as the consciousness about slow fashion seeps in and consumers begin to question their buys, we hope the turning tides ring in next phase of fashion which is all about responsible choices, circular supply chains, and clothes made to last beyond a season.


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1 comment

  • Good and ethnic collections

    • Madhuri Shah