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  • NEW ARRIVALS

      Moon Shining

      Aasmaan

      Nakkashi

      Macaw

      Pundarika

      Women's Noor Kurta

      Women's Zenate Top

      Women's Nandita Kurti

      Women's Mangolia Dress

      Women's Kurta PRAKAJAKTA

  • COLLECTIONS

      Women's Meera Angrakha Kurta

      Women's Dakota Top

      Women's Deepti Dress

      Women's Aparna Kurta

      Women's Rekha Kurta

      Women's Savannah Dresss

      Women's Aparna Kurta

      Women's Shania Top

      Women's Nandita Kurti

      Women's Cornelia Dress

      Women's Kurta Prajakta (Pundarika)

      Women's Dress Farahat

      Women's Prajna Kurta (Pundarika)

      Women's Radha Dress (Pundarika)

      Women's Kurta Prajakta (Pundarika)

      Women's Neelam Kurta ( Macaw)

      Women's Connie Dress ( Macaw)

      women's Aparna Kurta (Macaw)

      Women's Virginia Top (Macaw)

      Women's Azizan Kurta (Macaw)

      Women's Heena Kurta

      Women's Zenate Kurta

      Women's Suhanna Kurta

      Women's Rekha Kurta

      Women's Mangolia Dress

      Women's Dress Farahat

      Women's Connie Dress

      Women's Rohini Kurta

      Women's Neelam Kurta

      Women's Cornelia Dress

  • CLOTHING

      Women's Aparna Kurta

      Women's Rekha Kurta

      Women's Nandita Kurti

      Women's Sana Kurta

      Women's Purnima Kurta

      Women's Stella Top

      Women's Jane Top

      Women's Jolene Top

      Women's Kinsey Top

      Women's Sophia Top

      Women's Dolly Dress

      Women's Henrietta Dress

      Women's Peridot Dress

      Women's Maureen Dress

      Women's LaJoya Dress

      Women's Farshi Pant

      Women's Lime Green Dhoti Pant

      Women's Natural Beige Pant

      Women's Pencil Pant

      Women's Granola Farshi Trouser

      Women Indigo Sand Saree Blouse

      Women Kalamkari Saree Blouse

      Women Sunburst Saree Blouse

      Women Zig Zag Saree Blouse

  • ACCESSORIES

      Women's Paisley Stole

      Women's Forest Stole

      Stole SAM/STL/09 JHRA

      Women's Stole Beiges

      Women's Ruana Jackets

      Women's Ruana Jackets

      Women's Embroidered Jacket

      Women's Ruana Jackets

  • OUR STORES

The problem with fast fashion

Problems with fast fashion

When we think of fashion we think of creativity and novelty. Rarely has a word like ‘sustainability’ been brought into conversations around and about fashion. And the more we delved into this thought, we realize that this is increasingly a world which favors fast fashion. Wardrobes are upgraded as soon as the seasons' turn; clothes tossed out more often than being stowed. We are buying more clothes than ever, but then we are also throwing out more clothes than we’ve ever before. That’s fast fashion and it’s increasingly causing a culture of throwaway wardrobe for men, women and children everywhere.

Which brings us once again to the question of sustainability. Are the ways of modern fashion wholesome and sustainable?  Do we understand the impact of the rate at which we churn our clothes out? Is the way of creation and consumption of fashion affecting the environment? Waste is widespread at every level of this industry – from manufacturer to consumer. But what if we could create increasingly creative pieces in a way that aids the need for new but also promote healthy wardrobe choices…

Among others, this is a question Samprada as strived to answer. By creating pieces that are ageless – in looks and in stitch - we’ve tried to create clothes that are not bound by season and can be consumed frequently. It’s been important for us to inspire that culture of ownership and pride with the pieces we create – clothes that make women look good, and also make them feel good about keeping and using them frequently.

What’s made this possible is an insistence on classic styles and ageless textile. We’ve consciously chosen to work with small, home-run artists from Rajasthan for fabric that’s hand printed in natural dyes. We choose to work with motifs that’ve been around for ages, in hopes that they’ll remain relevant today and tomorrow, as well. Modern touches, by way of contrasting prints and cuts, lend a sense of present to each piece of clothing, making them right for today and perfectly places with the trends of tomorrow, too.

Fast Fashion

Clothing companies in India and elsewhere in the world have been charmed into the ways of easy fabric and synthetic colors that shine a little brighter and are available for a lot less, allowing them to produce more clothes than ever before. But as the consciousness about slow fashion seeps in and consumers begin to question their buys, we hope the turning tides ring in next phase of fashion which is all about responsible choices, circular supply chains, and clothes made to last beyond a season.


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1 comment

  • Good and ethnic collections

    • Madhuri Shah