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  • NEW

      Dry Rose and Summer Sun

      Bougainvillea in Summer Breeze

      Ice & Mint

      Bumblebee Hydrangea

      Calico Blue

      Women's Santa Rita Kurta

      Women's Roseta Kurta

      Women's Mauve Dhoti Pant

      Women's Roskena Dress

      Women's Maureen Dress

  • COLLECTIONS

      Women's Lady Casimir Dress

      Women's Women's Roskena Dress

      Women's Mauve Dhoti Pant

      Women's Temple Fire Kurta

      Women's Roseta Kurta

      Women's Blue Mist Kurta

      Women's Blue Star & Malachite Kurta

      Women's Pine & Veronica Dress

      Women's Clematis Dress

      Women's Oxford Blue Top

      Women's Cosmos Hydrangea Kurta

      Women's Grandiflora Hydrangea Kurta

      Women's EL Dorada Hydrangea Kurti

      Women's Oakleaf Hydrangea Dress

      Women's Cityline Hydrangea Dress

      Women's Zelige Dress

      Women's Hafez Dress

      Women's Granada Kurta

      Women's Zamrak Kurta

      Women's Maghreb Kurta

      Women's Kyanite Dress

      Women's Sapphire Dress

      Women's Lapis Lazuli Dress

      Women's Ametrine Dress

      Women's Topaz Kurta<

      Women Niyati Dress

      Womens' Prabha Dress

      Women's Soumya Kurta

      Women's Ranya Kurta

      Women's Nalini Top

  • CLOTHING

      Women's Blue Mist Kurta

      Women's Teal Ipomoea Kurta

      Women's Paraplu Hydrangea Kurta

      Women's Cosmos Hydrangea Kurta

      Women's Muqarnas Kurta

      Women's Georgia Blue Kurti

      Women's EL Dorada Hydrangea Kurti

      Women's Limelight Hydrangea Kurti

      Women Hamida Top | Kurti

      Women's Chaitra Top

      Women Prabha Long Dress

      Women's Cityline Hydrangea Dress

      Women's Alfarje Dress

      Women's Ametrine Dress

      Women's Azurite Dress

      Women's Nile Green Dhoti Pant

      Women's Saori Hydrangea Trouser

      Women's Natural Beige Pant

      Women's Pencil Pant

      Women Slate & Flora Culotte

      Women Indigo Sand Saree Blouse

      Women Kalamkari Saree Blouse

      Women Sunburst Saree Blouse

      Women Zig Zag Saree Blouse

  • ACCESSORIES

      Women's Spring Lupine Stole

      Women's Stripe Stole

      Women's Forest Stole

      Eden Garden Scarves

      Women Salmon & Buta jacket

      Women's Upcycled Jacket

      Women's Indigo Ajrakh Jacket

      Geometric Short Quilted Jacket

      Womens Orange Bag

      Womens Kashish Bag

      Womens Black & Red Bag

      Womens Beige Bag

      Coming Soon!

      Coming Soon!

  • GIFTING
  • SALE

The problem with fast fashion

Problems with fast fashion

When we think of fashion we think of creativity and novelty. Rarely has a word like ‘sustainability’ been brought into conversations around and about fashion. And the more we delved into this thought, we realize that this is increasingly a world which favors fast fashion. Wardrobes are upgraded as soon as the seasons' turn; clothes tossed out more often than being stowed. We are buying more clothes than ever, but then we are also throwing out more clothes than we’ve ever before. That’s fast fashion and it’s increasingly causing a culture of throwaway wardrobe for men, women and children everywhere.

Which brings us once again to the question of sustainability. Are the ways of modern fashion wholesome and sustainable?  Do we understand the impact of the rate at which we churn our clothes out? Is the way of creation and consumption of fashion affecting the environment? Waste is widespread at every level of this industry – from manufacturer to consumer. But what if we could create increasingly creative pieces in a way that aids the need for new but also promote healthy wardrobe choices…

Among others, this is a question Samprada as strived to answer. By creating pieces that are ageless – in looks and in stitch - we’ve tried to create clothes that are not bound by season and can be consumed frequently. It’s been important for us to inspire that culture of ownership and pride with the pieces we create – clothes that make women look good, and also make them feel good about keeping and using them frequently.

What’s made this possible is an insistence on classic styles and ageless textile. We’ve consciously chosen to work with small, home-run artists from Rajasthan for fabric that’s hand printed in natural dyes. We choose to work with motifs that’ve been around for ages, in hopes that they’ll remain relevant today and tomorrow, as well. Modern touches, by way of contrasting prints and cuts, lend a sense of present to each piece of clothing, making them right for today and perfectly places with the trends of tomorrow, too.

Fast Fashion

Clothing companies in India and elsewhere in the world have been charmed into the ways of easy fabric and synthetic colors that shine a little brighter and are available for a lot less, allowing them to produce more clothes than ever before. But as the consciousness about slow fashion seeps in and consumers begin to question their buys, we hope the turning tides ring in next phase of fashion which is all about responsible choices, circular supply chains, and clothes made to last beyond a season.


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1 comment

  • Good and ethnic collections

    • Madhuri Shah