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  • NEW

      Amaltas

      Esfahan

      Winter Sky

      Khadi Thread of Nation

      Alhambra

      Women's LaJoya Dress

      Women's Archana Kurta

      Women's Farshi Pant

      Women's Maureen Dress

      Women's Amelia Dress

  • COLLECTIONS

      Women's Maureen Dress

      Women's Amelia Dress

      Women's Farshi Pant

      Women's Archana Kurta

      Women's Meera Angrakha Kurta

      Women's LaJoya Dress

      Women's Archana Kurta

      Women's Aparna Kurta

      Women's Archana Kurta

      Women's Shobha Kurta

      Women's Shobha Kurta

      Women's LaJoya Dress

      Women's Loretta Dress

      Women's Farshi Pant

      Women's Ratna Kurta

      Women's Nandita Kurta

      Women's Prajakta Kurta

      Women's Alicia Dress

      Women's Maroon Dhoti

      Women's Rohini Kurta

      Women's Padmini Kurta

      Women's Alicia Dress

      Women's Padmini Kurta

      Women's Lime Green Dhoti Pant

      Women's Rachel Shirt

      Women's Anuradha Kurta

  • CLOTHING

      Women's Nandita Kurta

      Women's Ratna Kurta

      Women's Shobha Kurta

      Women's Rohini Kurta

      Women's Padmini Kurta

      Women's Tabitha Top

      Women's Zelda Kurti

      Women's Rachel Shirt

      Women's Onyx Kurti

      Women's Victoria Top

      Women's Loretta Dress

      Women's LaJoya Dress

      Women's Moss & Khadi Dress

      Women's Ametrine Dress

      Women's Azurite Dress

      Women's Farshi Pant

      Women's Lime Green Dhoti Pant

      Women's Natural Beige Pant

      Women's Pencil Pant

      Women's Granola Farshi Trouser

      Women Indigo Sand Saree Blouse

      Women Kalamkari Saree Blouse

      Women Sunburst Saree Blouse

      Women Zig Zag Saree Blouse

  • ACCESSORIES

      Women's Paisley Stole

      Women's Forest Stole

      Stole SAM/STL/09 JHRA

      Women's Stole Beiges

      Women's Ruana Jackets

      Women's Ruana Jackets

      Women's Embroidered Jacket

      Women's Ruana Jackets

The problem with fast fashion

Problems with fast fashion

When we think of fashion we think of creativity and novelty. Rarely has a word like ‘sustainability’ been brought into conversations around and about fashion. And the more we delved into this thought, we realize that this is increasingly a world which favors fast fashion. Wardrobes are upgraded as soon as the seasons' turn; clothes tossed out more often than being stowed. We are buying more clothes than ever, but then we are also throwing out more clothes than we’ve ever before. That’s fast fashion and it’s increasingly causing a culture of throwaway wardrobe for men, women and children everywhere.

Which brings us once again to the question of sustainability. Are the ways of modern fashion wholesome and sustainable?  Do we understand the impact of the rate at which we churn our clothes out? Is the way of creation and consumption of fashion affecting the environment? Waste is widespread at every level of this industry – from manufacturer to consumer. But what if we could create increasingly creative pieces in a way that aids the need for new but also promote healthy wardrobe choices…

Among others, this is a question Samprada as strived to answer. By creating pieces that are ageless – in looks and in stitch - we’ve tried to create clothes that are not bound by season and can be consumed frequently. It’s been important for us to inspire that culture of ownership and pride with the pieces we create – clothes that make women look good, and also make them feel good about keeping and using them frequently.

What’s made this possible is an insistence on classic styles and ageless textile. We’ve consciously chosen to work with small, home-run artists from Rajasthan for fabric that’s hand printed in natural dyes. We choose to work with motifs that’ve been around for ages, in hopes that they’ll remain relevant today and tomorrow, as well. Modern touches, by way of contrasting prints and cuts, lend a sense of present to each piece of clothing, making them right for today and perfectly places with the trends of tomorrow, too.

Fast Fashion

Clothing companies in India and elsewhere in the world have been charmed into the ways of easy fabric and synthetic colors that shine a little brighter and are available for a lot less, allowing them to produce more clothes than ever before. But as the consciousness about slow fashion seeps in and consumers begin to question their buys, we hope the turning tides ring in next phase of fashion which is all about responsible choices, circular supply chains, and clothes made to last beyond a season.


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1 comment

  • Good and ethnic collections

    • Madhuri Shah